Photo by Krists Luhaers on Unsplash
MOVIESAs it becomes more and more expensive to see first-run movies, fans have been flocking to subscription services like MoviePass which allows members to see movies over and over again for a reduced rate. While MoviePass is a huge hit for moviegoers (about 3 million members currently) the theaters are not too keen on the program, and one chain, AMC Theatres has fired back with its own monthly service under the AMC Stubs umbrella reports the Associated Press.
Up until now, AMC Stubs has mostly offered concession discounts, but the A-List program will allow members to see up to three movies every week for a monthly fee of $19.95. This is twice as much as MoviePass’ $9.95 monthly charge, but unlike MoviePass, the AMC plan will give access to premium format screenings (IMAX and 3D upgrades) and allow guest to even see the same movie up to three times in one day if they like.
As to be expected, MoivePass is displeased by this decision and stated: "AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan," the company said on Twitter. "We want to make movies more accessible, they want more profit."
AMC thinks that the average Stubs member will to an average of 2.5 movies a month and estimates that it will cost the chain $5-$10 million in ticket revenues during the first six month of service.