Before there was Ronald, there was Speedee. With his hamburger-shaped head and chef’s hat,
Speedee was representative of Richard and Maurice McDonald’s Speedee Service
System at their hamburger stand which opened on this day in 1940. The first
location was built in San Bernardino, California. By 1955, there were nine
locations and the 9th was owned by Ray Croc who later purchased the
chain. It wasn’t until 1961 that the name “McDonald’s” was trademarked. Ronald
didn’t enter the scene until 1967 and the term “golden arches” wasn’t part of
American vocabulary until 1968. The history of the franchise was featured in the unflattering movie The Founder starring Michael Keaton in 2016.