It was on this day in 1951 when CBS TV debuted “The Eye” logo for the first time. Designed by creative director Bill Golden, it was inspired by hex symbols resembling the human eye that were drawn on Shaker barns to ward off evil spirits. The finished logo was created by Kurt Weihs. In the 1950s, the logo’s center became a camera iris, but that idea was dropped early on. Though minor changes have been made to the eye, the logo pretty much has stayed the same and is considered one of the best trademark symbols ever created.
Man Survives Niagara Falls Fall
On this day in 2003, Kirk Jones became the first person to go over the Horseshoe Falls without a flotation device and survive. At least he was the first recorded person to make the feat. Single and unemployed, Jones and his friend Bob Krueger visited Niagara Falls a few days before. Krueger was to record the event on a video camera, however he never figured out how to operate the machine correctly, so there is no footage of the brave event. Jones jumped in the water at Horseshoe Falls and fell 170 feet where he not only survived, but was also able to pull himself to safety as well. He was transported to the hospital suffering only minor rib injuries. On May 21, 2012, an unidentified man in his early 40s became the third person to survive an unprotected trip over the Horseshoe Falls.