|Kendall Jenner offers peace in Pepsi's "Live Bolder" ad. (You Tube)|
The ad was clearly an attempt by the cola company to promote a positive message not unlike Coca-Cola’s iconic “I’d like to teach the world to sing” commercial of 1971. Unfortunately, what was produced didn’t quite work out that way.
There is so much wrong with Pepsi’s “Live Bolder” commercial that is it hard to fathom why Pepsi would have given the ad the green light. The scene is a protest-light event where people of all races are holding signs of peace, smiling and laughing while a line of evil police stand by to monitor the situation. Jenner, who just happens to be doing a photo shoot nearby, comes to the realization that she needs to become part of the action. She rips off her blond wig and wipes off her lipstick (which must symbolize something, but I don’t know what) walks over to one of the police officers and hands him a Pepsi. Problem solved. Apparently, all we really need to get along in this world is a Pepsi and a member of the Jenner/Kardashian family.
Initially, Pepsi was quite proud of their commercial stating on Tuesday that the ad “captures the spirit and actions of those people that jump in to every moment,” reports the New York Times but then later apologized for the ill-conceived ad yesterday saying, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”
Elle Hearns, a former organizer for Black Live Matter said that the ad “plays down the sacrifices people have historically taken in utilizing protests” and that “No one is finding joy from Pepsi at a protest. That’s just not the reality of our lives. That’s not what it looks like to take bold action.”
Bernice King, daughter of Martin Luther King Ji. also noticed the ad and posted on Twitter, “If only Daddy would have known about the power of #Pepsi.”
What Pepsi's ad should have looked more like: