I understand why One Million Moms (OMM) do what that they do and at times I can see how letting their voices be heard can make a positive difference. But sometimes, the things that get their feathers ruffled confuse me. Case in point: Yesterday I received a newsletter yesterday from a Christian publication with an article telling me about One Million Moms' most recent boycotting venture, the evil Taco Bell. In case you have been busy worrying about other things more important, let me explain the controversy.
Taco Bell has a fairly new campaign promoting their breakfast menu. The parody commercial has tune reminiscent of the theme song to the TV show Cheers. You know, "where everybody knows your name?" Here is is below:
Whoa! Did you catch that? The last line of the song is “When your morning is hell, just go to Taco Bell.” (By the way, the source where I first heard this shocking news couldn't even bring themselves to actually type the word "hell" in their article, but I digress...) In OMM's post, they say that the "tasteless advertising" is "irresponsible and offensive" and state that Taco Bell "should not use the word 'hell' in a jingle." They also make a good point with "We all know children repeat what they hear."
Now, I agree that using the word "hell" for any TV commercial is probably not the best idea, but honestly, I kinda like it think that it is pretty subtle enough that it will go over many kids' heads unless their mothers shout out "We don't say that word!" while watching it. However, OMM go one step further stating that the "morning is hell" commercial is "inappropriate advertisement airing during primetime when children are likely watching. It is extremely destructive and damaging to impressionable children viewing the commercial."
Have these moms paid any attention to what is actually being shown during primetime these days? Primetime hasn't been the "family hour" for many years now, but that is almost besides the point. It's the assertion that using the word at all can be considered "extremely destructive and damaging." Annoying sure, but extremely destructive?
Don't get me wrong. If you don't like the commercial, tell Taco Bell. Fill out a survey or visit their "contact us" page on their website and let your voice be heard, but why go to all the trouble to boycott the restaurant over a silly commercial? I guess OMM need to keep finding issues to complain about to stay relevant, but shouldn't we be saving our energy for something more important like human trafficking or something? This is the same group that went off the rails when they reported that Disney Channel was allowing swearing on its Doc McStuffins preschool show. (They were wrong on this point by the way.)
So what do you think? Is this a trivial issue or a slippery slope? Will this behavior help or hurt how Christians are perceived?