|"How to Train Your Dragon 2" received 5 Dove Seals and|
could potentially end on on the upcoming Dove Movie Channel.
Founded in 1991, the nonprofit organization Dove Foundation as been dedicated to encouraging Hollywood to create family-friendly products. Movies and books are regularly screened by Dove and only those that are more or less “safe” for the family earn the coveted Dove seal of approval.
Just last month, it was announced that Dove would begin a partnership with Cinedigm to provide an over-the-top (OTT) digital subscription streaming service which will be widely accessible to consumers via the web, set top boxes, gaming consoles, and connected TVs.
The press release stated that “Dove Movie Channel streaming service will feature Cinedigm’s vast library of family-friendly, faith and kids’ content, as well as acquired content and original programming. Today, millions of families rely on The Dove Foundation’s ratings system, which has the participation of all major studios and hundreds of independent distributors and producers. Dove’s research has shown that their endorsed films are three times more profitable than non-endorsed films. All content released on the channel will meet the stringent guidelines of the Dove Seal in order to be programmed on the service.”