NBC has announced that they are offering an innovative temporary pass to view live streaming content of the Olympic Games (via NBCOlympics.com and NBC Sports, of course) to help create curiosity for “TV Everywhere” adoption.
During the XXII Olympic Winter Games, which are being held in Sochi, Russia from February 6-23, all NBC viewers are being offered a multi-day, yet temporary, pass to access live streaming content. The vast majority of live streaming will only be available to verified cable, satellite or telco customers. However, “Unverified viewers will be given a one-time 30-minute temporary pass the first time live-streaming content is accessed,” states today’s press release. “This will provide ample time for users to gather their credentials to verify, but not miss any Olympic action. Viewers will also be given a subsequent pass for five minutes per day thereafter.”