Whether or not National Intern Appreciation Day is a real thing or not, Twentieth Century Fox is celebrating it anyway and just about anyone is invited to join in.
“The studio and the filmmakers are showing their appreciation by setting special Intern Appreciation Day screenings of THE INTERNSHIP, in selected markets, on Monday, June 3rd,” states today’s press release. “The celebration will pay tribute to interns everywhere, who reinvent themselves each day, including devising strategies that can turn a company around!”
According to “The Internship” Facebook page, “Anyone who is an intern, knows an intern or can spell the word, ‘intern’ can show up and enjoy. No need to to RSVP and you’ll be admitted at no charge.” All screenings will begin at 7:30 p.m. in 25 markets. Go to the Facebook page for theater listings and complete information.
This is a great marketing idea to create some buzz about for a movie about two salesmen (Vince Vaughn and Owen Wilson) who find themselves out of work and try to redeem themselves by talking their way into a coveted internship at Google. This latest promotion is on the heels of the sneak preview that was presented last Saturday. Either Fox is feeling very confident in this film or they think it will need all the help it can get!
I can’t vouch for the content of this film, but will be posting a review this weekend. (“The Internship” is rated PG-13 for sexuality, some crude humor, partying and language, so beware.)