|Recognize this guy?|
What started out as a simple app has blown out of proportion. The Finland entertainment media company, Rovio, created the “Angry Birds” mobile game in 2009 and since then, many sequels have been added along with t-shirts, toys, stuffed animals and more. To date, the various games have been downloaded more than 1.7 billion times. Had enough? Rovio and Sony Pictures Entertainment beg to differ.
For weeks now, several studios have been fighting for the rights to make an “Angry Birds” movie with Sony emerging as the winner. Yesterday, it was announced that a 3-D animated film of the franchise will make its way into theaters July 1, 2016. That is a ways off and only time will tell if this hot property will continue to be popular by the release date.
“Every studio in town would love to add Angry Birds to their slate,” Michael Lynton and Amy Pascal, Chairman and Co-Chairman of Sony Pictures said in a press release. “There are few titles out there that bring this kind of excitement, brand awareness and built-in audience to the table. We’re thrilled to be distributing this film and we hope this is just the beginning of what will be a long relationship with Rovio as we look for ways to work on future projects together.”
There’s not much to the basic game. Green pigs have taken the bird’s eggs and the birds become fighting mad. In retaliation, they launch themselves in a slingshot at the pig’s dwellings which are constructed from wood beams, bricks, rocks and glass. If the pigs are destroyed, the player moves to the next level and adventure begins all over again. How this can be created into a full-length movie remains to be seen.
While the upcoming movie marks the first venture into feature films for Rovio, it isn’t an unfamiliar concept. Since March, the company has been producing a cartoon series that has been quite successful, though fairly difficult to find as it only airs on select TV video-on-demand channels and the Angry Birds’ apps. According to the press release, the “toons” have had over 150 million views from the apps alone.