Look up in the sky. It’s a bird…it’s a plane…it’s…a minion?
Universal Pictures and Illumination Entertainment announced last week that the “Despicable Me 2” Despicablimp has begun its journey across the United States. Ironically, this stunt is happening on the heels of Disney’s own flight of the “Oz the Great and Powerful” balloon tour.
The blimp, shaped like a giant minion, made its first appearance over Nickelodeon’s 2013 Kid’s Choice Awards last Saturday and will travel approximately 20,000 miles over the next few months. For those interested in such things, you can visit Despicablimp Command Center to track the blimp’s whereabouts. Fans are encouraged to “tweet” sightings (on Twitter) and/or post photos to Instagram or Flickr using #despicablimp and win weekly prizes while doing so! One fan will win a trip for four to the Hollywood premiere of the movie AND a ride on the blimp. Follow @despicablimp on Twitter for real-time updates.
The Despicablimp will normally fly about 1,000 feet above the earth, so it can be seen by many, but if needed, it could fly as high as 10,000 feet above the ground. And you needn’t worry that you might miss the ship it if flies by at night as it will be illuminated with two 1,000-watt light bulbs.
The Despicablimp is one of only 15 airships flying in the world today. It is one of the largest in at 165 feet long, 55 feet high and 46 feet wide. (Apparently this is big enough to hold 75 million golf balls.) Despite the Hindenburg fiasco, blimps have the best safety record of any type of aircraft and use less fuel in two weeks than a 747 uses to take off.
All of this hoopla is of course is an effort to promote “Despicable Me” sequel that made over $540 million during its initial run in 2010 and became the 10th biggest animated motion picture in U.S. history. This sequel which again feature the voice of Steve Carell as Gru. Other celebrity voices include Kristen Wiig, Miranda Cosgrove, Russell Brand, Ken Jeong, Steve Coogan and Al Pacino. The film is stated to arrive in theaters on July 3 in 3D (of course).