Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts

Monday, March 12, 2018

This Day in Pop Culture for March 12

Coca-Cola was bottled for the first time on March 12, 1891

Coca-Cola is Bottled for the First Time

Though the earliest versions of Coca-Cola were first created in 1886, then considered a medicinal tonic, it wasn’t until this day in 1891 that the beverage was bottled. The first bottles, (far left) look nothing like the bottles we see today. Coke was originally bottled in Vicksburg, Mississippi at the Biedenharn Candy Company. In 1899, the first official Coca-Cola Bottling Company was opened in Chattanooga, Tennessee. And in 1915, the shape of the bottle changed to the “hobble skirt” design that we all know and love.

Wednesday, November 15, 2017

This Day in Pop Culture for November 15

Mean Joe Greene starred in the TV movie "The Steeler and the Pittsburgh Kid"

Mean Joe Greene Stars in Movie Based on His Coke Commercial

It was on this day in 1981 when NBC aired the made-for-TV movie, The Steeler and the Pittsburgh Kid, which was based on a commercial Mean Joe Greene did for Coca-Cola two years earlier. In the ad, a young boy offers the football player a Coke after he loses the game. As a thank you, the player tosses his sweaty jersey to the kid. Considered one of the best commercials of all time, the film expanded the story so that Greene and some of his teammates adopt the boy which was played by Henry Thomas, who would later star in E.T. The Extraterrestrial. While it may be the only movie to be based on aTV commercial, it wasn't the only commercial that made an impact. The short-lived sitcom, Cavemen, which aired on ABC in 2007, was based on a few GEICO insurance commercials.

Wednesday, July 26, 2017

Coca-Cola Changes Things Up Again

Coca-Cola announces new "Coca-Cola Zero Calorie" soda
(L-R) U.S. can of Coca-Cola Zero, U.K. version of the soda and "new" Coke
of the 1980s.
The soda pop business is a strange animal. Remember in the 1980s when Coca-Cola tried to re-invent itself by creating New Coke and all hell broke loose? Consumers hated the new beverage and in a short amount of time, Coca-Cola Classic was back on store shelves. So, with today’s news that the company will be changing the formula to Coke Zero, it is understandable that some will think that Armageddon will be close at hand. However, according to USA Today, Coca-Cola is assuring that this new change won’t be so traumatic.

Beginning in August, new cans of Coca-Cola Zero Sugar will arrive in stores and what we know as Coke Zero will fade away. There’s two reasons for the change. While we in America have been enjoying one version of the product, those living in other parts of the world have been enjoying another. However, unlike the earlier fiasco, the two recipes are very similar offering only a slight change. According to Duane Stanford of the beverage company, "It’s not as if it’s some complete overhaul of the formula. It’s really as much about the package redesign and repositioning as anything. One of the things they’re trying to do is make it 100% clear that there is no sugar in the product and that it is a no-calorie product."

The article goes on to say that even though that the current product clearly points out that there is no sugar in Coke Zero, there are some consumers who don’t get it. (Perhaps these are the same people who thought Michael Phelps was really going to race against a real shark during Shark Week on Discovery Channel.)

Monday, May 8, 2017

This Day in Pop Culture for May 8

Coca-Cola is Created

On this day in 1886, Coca-Cola was created by John S. Pemberton and it was served at Jacob’s Pharmacy in Atlanta, Georgia. Initially, the beverage was sold as a medicine and it sold for five cents a glass. According to the company, nine drinks a day were served that first year. It was during this time that some believed that carbonated water was good for your health. Meanwhile, Pemberton claimed that the tonic cured numerous diseases including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Frank Robinson, the company’s accountant, was responsible for calling the drink “Coca-Cola” and thought that the two “C’s” would look well in advertising. The very first newspaper ad for the product described the beverage as “Delicious and Refreshing Beverage.”

Thursday, April 6, 2017

Pepsi Shuts Down 'Live Bolder' Ad with Kendall Jenner

Kendall Jenner Pepsi ad
Kendall Jenner offers peace in  Pepsi's "Live Bolder" ad. (You Tube)
There’s a few reasons why Pepsi is #2 in cola wars and after this week’s debacle, it might now be #32. Pepsi has already pulled its “Live Bolder” ad featuring Kendall Jenner after it had only aired one day.

The ad was clearly an attempt by the cola company to promote a positive message not unlike Coca-Cola’s iconic “I’d like to teach the world to sing” commercial of 1971. Unfortunately, what was produced didn’t quite work out that way.

There is so much wrong with Pepsi’s “Live Bolder” commercial that is it hard to fathom why Pepsi would have given the ad the green light. The scene is a protest-light event where people of all races are holding signs of peace, smiling and laughing while a line of evil police stand by to monitor the situation. Jenner, who just happens to be doing a photo shoot nearby, comes to the realization that she needs to become part of the action. She rips off her blond wig and wipes off her lipstick (which must symbolize something, but I don’t know what) walks over to one of the police officers and hands him a Pepsi. Problem solved. Apparently, all we really need to get along in this world is a Pepsi and a member of the Jenner/Kardashian family.

Initially, Pepsi was quite proud of their commercial stating on Tuesday that the ad “captures the spirit and actions of those people that jump in to every moment,” reports the New York Times but then later apologized for the ill-conceived ad yesterday saying, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”

Elle Hearns, a former organizer for Black Live Matter said that the ad “plays down the sacrifices people have historically taken in utilizing protests” and that “No one is finding joy from Pepsi at a protest. That’s just not the reality of our lives. That’s not what it looks like to take bold action.”

Bernice King, daughter of Martin Luther King Ji. also noticed the ad and posted on Twitter, “If only Daddy would have known about the power of #Pepsi.”

What Pepsi's ad should have looked more like: