Monday, February 5, 2018

The Best Ads from Superbowl 2018

Best TV commercials shown during the 2018 Super Bowl.
Ads from Jack in the Box, Pepsi and Doritos. (Photos: YouTube)


Every year, we take time out of our busy schedules to watch the best of the best duke it out over the airwaves. We plan for the spectacle weeks in advance, load up on snacks at the grocery store and host large parties for the Super Bowl where advertisers show us their best stuff and a football game is shown in between for those who like that sort of thing.

Super Bowl ads have become such a cultural event, many companies are preparing for the big day by producing actual teaser trailers with most only shown online. This years, M&M’s, Skittles, Doritos, Mountain Dew, Jack in the Box and Tide laundry detergent were among those who created such teasers. Like last’s years teasers for Snickers “live commercial” some of the gimmicks didn’t work. While I liked the M&M’s ad that starred Danny Devito, I was expecting more.

This year, RAM Trucks produced a beautiful-looking ad featuring hard-working Americans doing good for others – alongside shots of the trucks – with a speech given by Martin Luther King Jr. While some praised the ad for its good intentions, others didn’t appreciate the connection between MLK and the trucks themselves.

Coca-Cola has a great reputation for producing thoughtful, feel-good commercials over the years, but personally, I think this year’s ad was a dud though their intentions were good. They shared many scenes of different people from all walks of like enjoy the bubbly beverages. Coke now has four different types of soda (The Original Classic, Diet, Zero No Sugar and the stevia/sugar Life) and the company shared the message that whether you are a person of color or sit in a wheelchair – there is a Coke for you. Apparently, we’re all invited to join the Coke Club. I wasn’t aware that any soda beverage was trying to keep us out. (Bring back the polar bears!) Pepsi on the other hand created an ad with a similar message but with a much better execution. They patted themselves on the back showing how their previous ads over the years contributed to pop culture with a message that Pepsi is for all generations.

On the plus side, after months of disappointing Jack in the Box commercials this years ad proves that Jack stills has it. Of course, featuring Martha Stewart helped a lot, too.

Here are some of this year’s best of the best:

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