Tuesday, January 24, 2017

This Day in Pop Culture for January 24

Disney Purchases Pixar

In 1993, Disney agreed to a three movie agreement with Pixar which introduced us to Toy Story, A Bug’s Life and Toy Story 2. The three had won 19 Oscars and grossed more than $3 billion at the box office. The two companies agreed to another three movies in what seemed like a match made in heaven. However, apparently, Steve Jobs (CEO for Pixar) did not get along with Michael Eisner (CEO for Disney). In 2004, Jobs announced that Pixar would begin looking for another distributor and that their sixth film, Cars, would be the last with Disney. Eisner stepped down from leadership in 2005 and Robert A. Iger stepped in making amends with Pixar his #1 priority. On this day in 2006, the Walt Disney Company purchased Pixar.