Wednesday, November 23, 2016

Debut of the 'New' LIFE Magazine

November 23, 1936
Originally a humor and general interest magazine, LIFE began publishing in 1883. However, it wasn’t until this day in 1936 that became the photojournal magazine that it is known for. Henry Luce, founder of Time magazine purchased LIFE earlier in the year and shifted its focus to news. He believed that pictures could tell stories instead of just illustrating text. Photos were printed on thick glossy paper. The format was a success. The first issue was published during the Great Depression and instead of focusing on the war, the first cover showed the Fort Peck Dam in Montana photographed by
Margaret Bourke-White. By the 1950’s the magazine started to lose reader due to the popularity of TV. On December 29, 1972, LIFE printed its last weekly publication.