Tuesday, November 1, 2016

"Apple Jacks" Cereal is Trademark Registered.

Apple Jacks was trademarked on November 1, 1966.
November 1, 1966
Who knew that a breakfast cereal could be so “high brow”? Originally called “Apple O’s”, Apple Jacks cereal was invented by William Thilly, a member of Delta Upsilon Technology Chapter and now a professor at MIT. On this day in 1966, the cereal was trademarked and was promoted with the “Apple Guy” mascot. He was essentially an apple with cereal shaped eyes. Later he was changed into an “Apple Car followed by the color crayon-inspired “Apple Jacks Kids” in 1971 singing how “A was for apple and J was for jacks.” That campaign ended in 1992. In 2004, the cereal received two mascots: a cranky Bad Apple and a Jamaican CinnaMon stick. In 2012, Apple Jacks was brought to Canada in a Limited Edition box.