Saturday, July 9, 2016

'Ice Age: Collision Course Teams Up with 'The Knot' for a Bizarre Promotion

Ice Age: Collision Course
(The Knot/20th Century Fox)
Today, 20th Century Fox and Blue Sky Studios unveiled its most unique promotion pairing Ice Age: Collision Course with The Knot and Pinterest. “As the #1 trusted authority on all things weddings, The Knot is the nation’s largest source for wedding news and inspiration,” states the wedding planning website. “We’ll help you stay on top of trends to plan a wedding that’s totally you.” And apparently, that means fictional characters as well.

This promotion is a completely new concept for the company as The Knot has never featured a wedding profile of fictional characters found in a movie before. The digital stunt will be rolled out over the next two weeks leading up the premiere of the 4th sequel in the Ice Age series on July 22, 2016.


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