Tuesday, November 10, 2015

Donald Trump Takes on Starbucks and Saves Christmas

The infamous 2015 Red Cup. (Starbucks)
“In the past, we have told stories with our holiday cups designs. This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories,” said Jeffrey Fields the vice president of Starbucks design and content. But for some, that was not good enough.
 
Every year since 1997, Starbucks has been ushering out red cups that illustrates different scenes of holiday cheer but this year, the cups are pretty plain which has angered a small set of Christians beginning with evangelist Joshua Feuerstein who decided it was up to himself to announce the terrible atrocity in a Facebook Video on November 5.

 “I think in the age of political correctness we’ve become so open minded our brains have literally fallen out of our head,” Feuerstein said. “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That’s why they’re just plain red.” Oddly, Feuerstein doesn’t remember that Starbucks hasn’t always said “Merry Christmas” on their red cups.
 

While Starbucks didn’t need to, they wrote a story about the history of the red cups and posted on their website the day after stating “This year’s iconic red Starbucks cup features a two-toned ombré design, with a bright poppy color on top that shades into a darker cranberry below … The ombré creates a distinctive dimension, fluidity and weightedness … Taking a cue from customers who have been doodling designs on cups for years (Starbucks held a contest to support this creativity), this year’s design is another way Starbucks is inviting customers to create their own stories with a red cup that mimics a blank canvas.”
This sounds more like “We couldn’t come up with a design that we actually liked this year, so we just made them red” but maybe I’m reading into things. Now, to add to the weirdness, presidential candidate Donald Trumped put in his own two cents today at a rally in Springfield, Ill. and caught by the Hollywood Reporter:
 

“I have one of the most successful Starbucks, in Trump Tower. Maybe we should boycott Starbucks? I don’t know. Seriously, I don’t care," Trump told cheering supporters. "That’s the end of that lease, but who cares?” He then went on to say, “If I become president, we’re all going to be saying ‘Merry Christmas’ again. That I can tell you.”
 

When asked to respond to Trump's comments, Starbucks said in a statement: "Our core values as a company are to create a culture of belonging, inclusion and diversity. Each year during the holidays we aim to bring our customers an experience that inspires the spirit of the season, and we will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world."
 

While, the statement isn’t a ringing endorsement for Christmas, it is hardly an anti-Christmas message and while Feuerstein, Trump and others do not appreciate it, I have to wonder if they actually understand what Christian persecution actually is. Our faith needs to be stronger than a paper coffee cup.

Update: Now, Dunkin Donuts wants everyone to know that THEY have new holiday cups with the word "Joy" on them - so take that Starbucks! (Make the madness stop.)

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