Thursday, February 20, 2014

Church Leaders Take Unusual Steps to Promote Film


The feature film, Son of God, is getting some unusual help in the promotion department thanks to Rick Warren, Joel Osteen, Archbishop José Gomez, Craig Groeschel, Miles McPherson, Ray Johnston and others. The biblical film produced by Mark Burnett (TV’s Survivor, The Amazing Race)and Roma Downey (Touched by an Angel) opens nationwide on Friday, February 28, but these pastor are seeing to it that the film will play on every screen in a variety of multiplexes, approximately 3,000 in total, the night before.

or an example of this phenomenon, Crossroads Church in Cincinnati is bringing thousands of people to their local Cinemark theater where the film will be showing on 13 screens at the same time. "We're inviting everyone to experience this historic film about the life of Jesus," said Brian Wells from Crossroads. "If anyone comes to the theater to see another movie that night, they'll be out of luck, unless we have a few extra tickets to give them!"

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