Wednesday, October 23, 2013

New York Times Goes Blank

Inside today's edition of the New York Times newspaper, October 23, 2013.
If you happen to receive the New York Times, you may have noticed that pages 9 and 10 were almost completely blank this morning. Oh, today’s date and publication name were there, but not much else. At the very bottom of page 10 in tiny print says “wordsarelife.com.”

If you want to discover the mystery yourself, stop reading and visit the site now, otherwise, let us continue.


It was the first time ever that the paper ran two consecutive, mostly blank pages in the main news section. But why? We all know how hard the newspaper industry has been hit these last few years, but this blank space didn’t happen because of lack of advertising or even lack of news. It is part of 20th Century Fox’s campaign for the upcoming film, “The Book Thief” which opens in theaters on November 15.


“The Book Thief,” based on the bestselling novel of the same name by Markus Zusak, is set in World War Two in Nazi Germany about a young girl steals books and shares them with others. Amidst the scenes of book burning and powerful score from John Williams, this looks like a fantastic movie that many were unaware that it was even coming. It stars Geoffrey Rush, Emily Watson and Sophie Nelisse. To watch the trailer, visit wordsarelife.com.

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