Wednesday, September 11, 2013

"Old" Disney Movie Receives New Treatment


In celebration of the 30th anniversary of the Disney animated classic, “The Little Mermaid,” Disney will be releasing the film on for the first time on ever on Blu-ray 3D™, Blu-ray™, Digital Copy and High Definition Digital formats on October 1st. However, if you don’t want to wait that long, you will be excited to learn that Walt Disney Studios is inviting animation fans to experience the film “like never before” with a new interactive theatrical event for the whole family: “Second Screen Live: The Little Mermaid.”

Beginning September 20, the musical adventure returns to select theaters for a special limited engagement, only this time viewers are encouraged to become a part of the story. This unique experience marks the debut of Disney Second Screen Live, a new second-screen technology that allows audiences to engage with the film, each other and their fellow audience members.
By downloading the free “Second Screen Live: The Little Mermaid App” to an Apple iPad or iPad mini and bringing their Mermaid-loaded devices to participating theaters, fans and families can interact with the film, play games, find hidden treasure, sing along, and compete with the audience for the chance to win prizes.

Perhaps it is just my age, but this sounds like a mistake to me. After all time the theaters try to impress upon the audience to “silence their cell phones” and to not talk during the movie, why are they suddenly encouraging audiences to interact? Granted, this sounds like a plan for movie re-releases only, much like a “sing along” performance and audience members will know what they are getting themselves into ahead of time. Still, this sounds like watching a movie in peace will become a thing of the past.

At any rate, this new “magical” experience starts on September 20 at these select theaters only:
  • Center 15: Cinema de Lux; White Plains, NY
  • Farmingdale Multiplex Cinemas; Farmingdale, NY
  • Arclight Beach Cities; El Segundo, CA
  • Arclight Sherman Oaks; Sherman Oaks, CA
  • Muvico Thousand Oaks 14; Thousand Oaks, CA
  • AMC Empire 25; New York, NY
  • AMC Garden State 16; Paramus, NJ
  • AMC Burbank 16; Burbank, CA
  • AMC Downtown Disney 12; Anaheim, CA
  • AMC Bay Street 16; Emeryville, CA
  • AMC Town Center 20; Leawood, KS
  • Century Huntington Beach and XD; Huntington Beach, CA
  • Cinemark West Plano and XD; West Plano, TX
  • Carmike Wynnsong 16; Knoxville, TN
  • Carmike 15; Columbus, GA
  • And a special run is taking place at the El Capitan theater in Los Angeles, CA on Sundays & Thursdays from September 15th through October 13th.

For more information about “The Little Mermaid: Second Screen Live!” theater screenings, locations and ticket purchases, click here.

To download the free “Second Screen Live: The Little Mermaid App,” visit the iTunes Store. (iPad or iPad mini with iOS 5.0 or higher is required.)

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